In the past, SEO were about building the links and many of them. There was nothing such as objectives, there was no strategy and there was no fear of the spam penalties. The game was about quantity and the website that had many links was the winner. However, building the links alone is not going to deliver the results that someone is looking out for and this is why it does not have to be the focus of SEO campaign. The current search engine optimization has to forget about the link building and start to pay more attention to the social media.
Social is the new way to improve SEO campaign
For SEO purpose, having a strong presence in the social media is important and there are many business owners have to face this. Even if you do not base yourself on the SEO, it is important to develop the online presence using your social media. Time is now changing and the social media has become important compared to the past.
When you have a social media, you will be able to spread your online reach faster. Old school link building tactic involved putting the links at any place even for the sites where there is no activity. There are social media that allow you to put the brand and the website in front of the potential clients. You may produce a great content and you can share it on the social media and you can watch other people interacting and sharing the content as well.
Social media helps to reach to new people
An active social media profile can help to drive high and quality traffic to the website. Many links which have been built under SEO will not bring too much traffic on the website. They are meant to pass the page rank on the site and this return help in increasing the power of the site and authority; however, it is not going to do much when it comes to the traffic sources. The social media may drive real traffic to the website and this is high quality if a person is engaging the brand or the company, there is the interest and the connection. Some visitors on your social media can turn in customers.
Before even a single link was a sign of the popularity of the website. As the links were increasing, the popularity of the website was also meant to increase. It is now becoming the race in building many links without the care about the quality. After sometime, Google started to give weight to the links and many business people began to use the spam to build massive amount of the links. There is always going to be the people who benefit from the link games; however the social signals is going to be the newest methods that you can get the authority and the popularity of the website easily.